Diagnosegeräte
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The $100 Billion Allowance
Accessing the Global Teen Market Moses, Elissa Details 1. Auflage, 2000, John Wiley & Sons, 240 S. ISBN: 0-471-29848-4, ISBN-13: 978-0-471-29848-9 "A fascinating insight into the lives of global teens, with clever tips and very clear steps to help any marketer find the way through to the hearts and minds... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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43,90 €
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3-5 Tage kaufen |
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22 Irrefutable Laws of Advertising
And When to Violate Them Newman, Michael Details 1. Auflage, 2006, John Wiley & Sons, 350 S. ISBN: 0-470-82186-8, ISBN-13: 978-0-470-82186-2 This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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14,90 €
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3-5 Tage kaufen |
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Alliance Brand
Fulfilling the Promise of Partnering Darby, Mark Details 1. Auflage, 2006, John Wiley & Sons, 408 S. ISBN: 0-470-03218-9, ISBN-13: 978-0-470-03218-3 As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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42,90 €
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3-5 Tage kaufen |
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Apples, Insights and Mad Inventors
An Entertaining Analysis of Modern Marketing Bullmore, Jeremy Details 1. Auflage, 2006, John Wiley & Sons, 174 S. ISBN: 0-470-02915-3, ISBN-13: 978-0-470-02915-2 In most markets these days, brands compete on terms of near-equality, each searching for a marginal advantage over its rivals. Not so in the... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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21,90 €
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3-5 Tage kaufen |
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Avon
Building The World's Premier Company For Women Klepacki, Laura Details 1. Auflage, 2006, John Wiley & Sons, 264 S. ISBN: 0-471-78723-X, ISBN-13: 978-0-471-78723-5 A Winning Formula for Selling to Women Around the World Avon has come a long way since handing out its first perfume sample back in 1886. The company, long... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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19,90 €
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3-5 Tage kaufen |
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Balanced Brand
How to Balance the Stakeholder Forces That Can Make Or Break Your Business Foley, John; Kendrick, Julie Details 1. Auflage, 2006, John Wiley & Sons, 208 S. ISBN: 0-7879-8309-8, ISBN-13: 978-0-7879-8309-3 Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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25,90 €
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3-5 Tage kaufen |
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The Best Damn Sales Book Ever
16 Rock-Solid Rules for Achieving Sales Success! Greshes, Warren Details 1. Auflage, 2006, John Wiley & Sons, 208 S. ISBN: 0-471-75728-4, ISBN-13: 978-0-471-75728-3 "Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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17,90 €
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3-5 Tage kaufen |
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Beyond Listening
Learning the Secret Language of Focus Groups Goebert, Bonnie; Rosenthal, Herma Details 1. Auflage, 2001, John Wiley & Sons, 240 S. ISBN: 0-471-39562-5, ISBN-13: 978-0-471-39562-1 A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they... Fachgebiete: Marketing u. Vertrieb Verbraucherverhalten Werbung Wirtschaft |
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43,90 €
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3-5 Tage kaufen |
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Big Brands, Big Trouble
Lessons Learned the Hard Way Trout, Jack Details 1. Auflage, 2001, John Wiley & Sons, 240 S. ISBN: 0-471-41432-8, ISBN-13: 978-0-471-41432-2 One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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39,90 €
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3-5 Tage kaufen |
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The Biology of Business
Decoding the Natural Laws of Enterprise Clippinger, John Henry Details 1. Auflage, 1999, John Wiley & Sons, San Francisco, 288 S. ISBN: 0-7879-4324-X, ISBN-13: 978-0-7879-4324-0 Increasingly interconnected, volatile, and complex, today's organizations cannot be controlled by any conventional approach to management. Indeed, an entirely... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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26,90 €
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3-5 Tage kaufen |
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Book Yourself Solid
The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling Port, Michael; Sanders, Tim Details 1. Auflage, 2006, John Wiley & Sons, 288 S. ISBN: 0-471-78393-5, ISBN-13: 978-0-471-78393-0 Praise for Book Yourself Solid "Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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21,90 €
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3-5 Tage kaufen |
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Brand Manners
How to Create the Self-Confident Organisation to Live the Brand Pringle, Hamish; Gordon, William Details 1. Auflage, 2001, John Wiley & Sons, 334 S., Illustrations ISBN: 0-471-49606-5, ISBN-13: 978-0-471-49606-9 How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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59,90 €
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3-5 Tage kaufen |
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Brand Manners
Pringle, Hamish Details 1. Auflage, 2003, John Wiley & Sons, Chichester, 334 S. ISBN: 0-470-85610-6, ISBN-13: 978-0-470-85610-9 How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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16,90 €
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3-5 Tage kaufen |
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Buzz
Harness the Power of Influence and Create Demand Salzman, Marian; Matathia, Ira; O'Reilly, Ann Details 1. Auflage, 2003, John Wiley & Sons, New York, 256 S. ISBN: 0-471-27345-7, ISBN-13: 978-0-471-27345-5 How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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25,90 €
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3-5 Tage kaufen |
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Call Center für Dummies
Bergevin, Réal Details 1. Aufl., 2007, WILEY-VCH, ca. 388 S. - 24,00 x 17,60 cm ISBN: 3-527-70339-X, ISBN-13: 978-3-527-70339-5 Wer Call Center profitabel betreiben will, seinen Kundenservice verbessern oder einfach mal einen Überblick bekommen möchte, was beim Call Center-Management... Fachgebiete: Marketing u. Vertrieb Wirtschaft |
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29,95 €
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3-5 Tage kaufen |