Diagnosegeräte
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Consumer Behaviour in Sport and Events
Marketing Action Funk, Daniel C. Details 2008, Elsevier Science, 272 S., Illustrated Reihe: Sports Marketing ISBN: 0-7506-8666-9, ISBN-13: 978-0-7506-8666-2 Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of... Fachgebiete: Catering u. Events Management Marketing Hotelgewerbe / Gastronomie |
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30,95 €
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3-5 Tage kaufen |
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Contemporary Issues in Marketing and Consumer Behaviour
Parsons, Elizabeth; Maclaran, Pauline Details 2009, Elsevier Science, 232 S. ISBN: 0-7506-8739-8, ISBN-13: 978-0-7506-8739-3 An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable... Fachgebiete: Marketing Hotelgewerbe / Gastronomie |
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32,95 €
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3-5 Tage kaufen |
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Destination Marketing
An Integrated Marketing Communication Approach Pike, Steven Details 2008, Elsevier Science, 424 S., Illustrated ISBN: 0-7506-8649-9, ISBN-13: 978-0-7506-8649-5 The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for... Fachgebiete: Marketing Hotelgewerbe / Gastronomie |
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30,95 €
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3-5 Tage kaufen |
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The Economics of Recreation, Leisure and Tourism
Tribe, John Details 3. Aufl., 2004, Elsevier Science, 464 S., Illustrated ISBN: 0-7506-6180-1, ISBN-13: 978-0-7506-6180-5 Now in its third successful edition, The Economics of Leisure and Tourism has been fully revised and updated to cover all the latest issues and changes, and... Fachgebiete: Marketing Hotelgewerbe / Gastronomie |
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35,95 €
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3-5 Tage kaufen |
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eMarketing eXcellence
Planning and optimising your digital marketing Chaffey, Dave; Smith, PR Details 3. Aufl., 2008, Elsevier Science, 528 S., Approx. 110 illustrations (100 in full color) Reihe: Emarketing Essentials ISBN: 0-7506-8945-5, ISBN-13: 978-0-7506-8945-8 eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A... Fachgebiete: Marketing Hotelgewerbe / Gastronomie |
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28,95 €
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3-5 Tage kaufen |
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Gay and Lesbian Tourism
The Essential Guide for Marketing Guaracino, Jeff Details 2007, Elsevier Science, 208 S. ISBN: 0-7506-8232-9, ISBN-13: 978-0-7506-8232-9 This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by... Fachgebiete: Hotelgewerbe, Gastronomie u. Touristik Marketing Hotelgewerbe / Gastronomie |
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30,95 €
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3-5 Tage kaufen |
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Handbook of Hospitality Marketing Management
Oh, Haemoon Details 2008, Elsevier Science, 576 S., Illustrated Reihe: Handbooks of Hospitality Management ISBN: 0-08-045080-6, ISBN-13: 978-0-08-045080-3 Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical... Fachgebiete: Hotelgewerbe, Gastronomie u. Touristik Marketing Hotelgewerbe / Gastronomie |
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66,95 €
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3-5 Tage kaufen |
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Hospitality Marketing Management
Reid, Robert D.; Bojanic, David C. Details 5. Auflage, 2009, John Wiley & Sons, 672 S. ISBN: 0-470-08858-3, ISBN-13: 978-0-470-08858-6 The ticket to successful marketing campaigns for the hospitality trade While the essentials of marketing are applicable everywhere, marketing for hospitality... Fachgebiete: Hotelgewerbe, Gastronomie u. Touristik Marketing Hotelgewerbe / Gastronomie |
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135,00 €
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3-5 Tage kaufen |
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Internet Marketing: a practical approach
Charlesworth, Alan Details 2009, Elsevier Science, 384 S., Illustrated ISBN: 0-7506-8684-7, ISBN-13: 978-0-7506-8684-6 Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of... Fachgebiete: Marketing Hotelgewerbe / Gastronomie |
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29,95 €
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3-5 Tage kaufen |
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Leisure Marketing
A Global Perspective Horner, Susan; Swarbrooke, John Details 2004, Elsevier Science, 416 S. ISBN: 0-7506-5550-X, ISBN-13: 978-0-7506-5550-7 Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in... Fachgebiete: Hotelgewerbe, Gastronomie u. Touristik Marketing Hotelgewerbe / Gastronomie |
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30,95 €
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3-5 Tage kaufen |
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Marketing Destinations and Venues for Conferences, Conventions and Business Events
Rogers, Tony; Davidson, Rob Details 2006, Elsevier Science, 296 S. Reihe: Events Management ISBN: 0-7506-6700-1, ISBN-13: 978-0-7506-6700-5 Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in ... Fachgebiete: Marketing Hotelgewerbe / Gastronomie |
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41,95 €
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3-5 Tage kaufen |
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Marketing in Travel and Tourism
Middleton, Victor T.C.; Fyall, Alan; Morgan, Mike Details 4. Aufl., 2009, Elsevier Science, 528 S., Illustrated ISBN: 0-7506-8693-6, ISBN-13: 978-0-7506-8693-8 Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations... Fachgebiete: Hotelgewerbe, Gastronomie u. Touristik Marketing Hotelgewerbe / Gastronomie |
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32,95 €
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3-5 Tage kaufen |
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New Frontiers in Marine Tourism
Diving Experiences, Sustainability, Management Garrod, Brian; Gossling, Stefan Details 2007, Elsevier Science, 248 S. Reihe: Advances in Tourism Research ISBN: 0-08-045357-0, ISBN-13: 978-0-08-045357-6 Diving tourism has seen such growth in the past decade that the World Tourism Organization suggests it will soon become as important as ski tourism. According... Fachgebiete: Hotelgewerbe, Gastronomie u. Touristik Marketing Hotelgewerbe / Gastronomie Reisen u. Touristik |
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68,95 €
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3-5 Tage kaufen |
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Strategic Marketing
Planning and Control Drummond, Graeme; Ensor, John; Ashford, Ruth Details 3. Aufl., 2007, Elsevier Science, 352 S. ISBN: 0-7506-8271-X, ISBN-13: 978-0-7506-8271-8 The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet... Fachgebiete: Marketing Hotelgewerbe / Gastronomie |
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31,95 €
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3-5 Tage kaufen |
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Strategic Marketing Planning
Gilligan, Colin; Wilson, Richard M.S. Details 2. Aufl., 2009, Elsevier Science, 544 S. ISBN: 1-85617-617-7, ISBN-13: 978-1-85617-617-0 'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the... Fachgebiete: Marketing Hotelgewerbe / Gastronomie |
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32,95 €
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3-5 Tage kaufen |