Bücher für Medizin, Wissenschaft und Studium

Catering u. Events Management
Hotelgewerbe, Gastronomie u. Touristik

Applies generally accepted project management tools to corporate event planning.
* Offers unique, focused coverage dedicated completely to corporate events.
* Includes case studies from North and South America, Europe, and the Asian-Pacific area.
* Features an accompanying Web site with value-added tools, forms, and checklists.

Foreword.

Preface.

Managing Events in the Corporate World.

The Corporate Event Project Management Process.

The Corporate Event Office and Documentation.

Venue: The Event Site.

Feasibility, Bidding, and Proposals.

Systems and Decisions.

Event Risk Management.

Contract Management.

Web-Enabled Corporate Event.

The Corporate Event Manual.

Costing, Procurement, and Cash Flow.

Demonstrating Value Through Measurement and Analysis.

Appendix 1: Sample Corporate Event Run Sheet and Forms.

Appendix 2: Risk Analysis Sheet.

Index.